With our PPC training program, unlock the power of Pay-Per-Click(PPC) advertising and
take your digital marketing knowledge to new heights. In today's competitive online
world, a good PPC campaign can be the key to the success of a business in generating
queries, increasing targeted traffic, building a brand, and maximising your return
on investment (ROI). Whether you are a marketing professional looking to enhance
your knowledge or a job seeker aiming to get a good job in digital marketing, our
PPC course is designed to equip you with the secret tips and techniques you need to
succeed.
Why Choose Our PPC Training Course?
-
Expert PPC Trainers: Our PPC training is led by industry
experts with 12 years of experience planning, executing, and optimising
successful PPC campaigns. Benefit from their expertise and gain insights into
the latest trends and best practices.
-
Comprehensive Curriculum: Our training course program covers
all aspects of PPC
advertising, from basic understanding to advanced strategies. You will learn how
to create campaigns, conduct keyword research, write ad copy, analyse campaign
performance, campaign optimization, and much more.
-
Practical Approach: We believe in learning by doing. Through
practical exercises
on live projects, you will apply the concepts you learn and gain valuable
experience. Our training ensures that you are ready to implement effective PPC
strategies on live projects and kick your fear.
-
Latest Tools and Technologies: Stay updated with the
ever-evolving PPC
landscape. Learn how to leverage industry-leading tools and technologies to
streamline your campaign optimization, improve targeting, and boost outcomes.
-
Networking Opportunities: Connect with fellow marketers and
professionals who
share your passion for pay-per-click (PPC) advertising. Our training program
offers networking opportunities, enabling you to expand your professional
network and exchange ideas.
-
Ongoing Support: Learning doesn't end with any training
program. We support our
learners, including access to resources, updates on industry trends, job
guidance, and expert advice to help you stay ahead in the PPC game.
Who Should Attend Training?
Our PPC/Google Ads Training Course Is Suitable For:
-
Marketing professionals are seeking to upgrade their online advertising skills.
-
Entrepreneurs and business owners want to have a competitive edge in the market.
-
Freelancers are looking to expand their service offerings and attract new
clients.
-
Job seeker/Anyone interested in understanding the mechanics of PPC and getting
an excellent job in digital marketing.
Join our PPC course online and discover the strategies and new techniques that can
propel your digital marketing efforts to new heights. Hurry up and join the training
program today.
Module 1: Introduction to Pay-Per-Click(PPC) Advertising
-
Understanding the basic concept of PPC
-
Difference between organic and paid search results
-
Pros and cons of PPC advertising
Module 2: Keyword Selection and Research by Tools
-
Importance of keyword planner tool
-
How to keywords research
-
Selection of relevant and high-performing keywords
-
Understanding keyword match types in PPC advertising
Module 3: Creating Compelling Ad Copy
-
How to write effective ad headlines and descriptions
-
Adding keywords into ad copy
-
Crafting calls-to-action
-
Creating A/B testing ad variations for maximum results
Module 4: Campaign Structure and Settings
-
Defining campaign objectives and target audience
-
Selecting the right PPC platform (Google Ads, Bing Ads, etc.)
-
How to create a well-structured PPC Campaign
-
Organising keywords into ad groups
-
Setting up ad scheduling and location targeting
-
Bidding strategies
-
Budget management
Module 5: Ad Extensions and Formats
-
Importance of ad extensions
-
Types of ad extensions (call extensions, site link extensions, etc.)
-
Implementing ad extensions
-
Creating visually appealing ad formats (text, display, video)
Module 6: Landing Page Optimization
-
Importance of landing page relevance and quality
-
Utilising landing pages for conversions
-
A/B testing on the landing page
-
Tracking and analysing landing page performance in PPC
Module 7: Quality Score and Ad Rank Optimisation
-
Understanding the importance of quality score
-
Improving quality score through relevant landing pages and ad copy
-
Optimising ad rank for better ad positioning
Module 8: Conversion Tracking and Analytics
-
Importance of conversion tracking and analytics in PPC
-
How to use conversion tracking codes
-
Setting up goals and tracking conversions
-
How to Analyse PPC campaign data
-
Optimisation strategies based on analytics insights
Module 9: Display and Remarketing Campaigns
-
Understanding display advertising and remarketing
-
Targeting options for display campaigns
-
How to create engaging display ads
-
Implementing remarketing campaigns for audience targeting
Module 10: Mobile Advertising
-
Importance of mobile advertising
-
How to setup mobile-friendly ad campaigns
-
How to implement mobile-specific ad formats
-
Tracking mobile ad performance
-
optimising mobile ad
Module 11: Campaign Optimisation
-
How to analyse performance metrics of campaigns
-
bid adjustments techniques
-
budget optimization techniques
-
Adapting strategies based on campaign results
Module 12: Advanced PPC Strategies
-
Advanced and tested keyword targeting techniques
-
Set up dynamic search ads and shopping campaigns
-
Integration with other marketing channels/tools
-
Advanced bidding strategies (automated bidding, manual bidding)
Module 13: Performance Measurement and Reporting
-
Creating PPC performance reports
-
Key performance indicators (KPIs) for PPC campaigns
-
Presenting data effectively
-
Analysing and improving campaign performance