Google ads training course

PPC Training Course: Learn the use power of Pay-Per-Click(PPC) advertising

Instructor:

Sachin Ramola

Categories:

Digital Marketing

Reviews

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With our PPC training program, unlock the power of Pay-Per-Click(PPC) advertising and take your digital marketing knowledge to new heights. In today's competitive online world, a good PPC campaign can be the key to the success of a business in generating queries, increasing targeted traffic, building a brand, and maximising your return on investment (ROI). Whether you are a marketing professional looking to enhance your knowledge or a job seeker aiming to get a good job in digital marketing, our PPC course is designed to equip you with the secret tips and techniques you need to succeed.

Why Choose Our PPC Training Course?

  • Expert PPC Trainers: Our PPC training is led by industry experts with 12 years of experience planning, executing, and optimising successful PPC campaigns. Benefit from their expertise and gain insights into the latest trends and best practices.
  • Comprehensive Curriculum: Our training course program covers all aspects of PPC advertising, from basic understanding to advanced strategies. You will learn how to create campaigns, conduct keyword research, write ad copy, analyse campaign performance, campaign optimization, and much more.
  • Practical Approach: We believe in learning by doing. Through practical exercises on live projects, you will apply the concepts you learn and gain valuable experience. Our training ensures that you are ready to implement effective PPC strategies on live projects and kick your fear.
  • Latest Tools and Technologies: Stay updated with the ever-evolving PPC landscape. Learn how to leverage industry-leading tools and technologies to streamline your campaign optimization, improve targeting, and boost outcomes.
  • Networking Opportunities: Connect with fellow marketers and professionals who share your passion for pay-per-click (PPC) advertising. Our training program offers networking opportunities, enabling you to expand your professional network and exchange ideas.
  • Ongoing Support: Learning doesn't end with any training program. We support our learners, including access to resources, updates on industry trends, job guidance, and expert advice to help you stay ahead in the PPC game.

Who Should Attend Training?

Our PPC/Google Ads Training Course Is Suitable For:

  • Marketing professionals are seeking to upgrade their online advertising skills.
  • Entrepreneurs and business owners want to have a competitive edge in the market.
  • Freelancers are looking to expand their service offerings and attract new clients.
  • Job seeker/Anyone interested in understanding the mechanics of PPC and getting an excellent job in digital marketing.

Join our PPC course online and discover the strategies and new techniques that can propel your digital marketing efforts to new heights. Hurry up and join the training program today.

Module 1: Introduction to Pay-Per-Click(PPC) Advertising

  • Understanding the basic concept of PPC
  • Difference between organic and paid search results
  • Pros and cons of PPC advertising

Module 2: Keyword Selection and Research by Tools

  • Importance of keyword planner tool
  • How to keywords research
  • Selection of relevant and high-performing keywords
  • Understanding keyword match types in PPC advertising

Module 3: Creating Compelling Ad Copy

  • How to write effective ad headlines and descriptions
  • Adding keywords into ad copy
  • Crafting calls-to-action
  • Creating A/B testing ad variations for maximum results

Module 4: Campaign Structure and Settings

  • Defining campaign objectives and target audience
  • Selecting the right PPC platform (Google Ads, Bing Ads, etc.)
  • How to create a well-structured PPC Campaign
  • Organising keywords into ad groups
  • Setting up ad scheduling and location targeting
  • Bidding strategies
  • Budget management

Module 5: Ad Extensions and Formats

  • Importance of ad extensions
  • Types of ad extensions (call extensions, site link extensions, etc.)
  • Implementing ad extensions
  • Creating visually appealing ad formats (text, display, video)

Module 6: Landing Page Optimization

  • Importance of landing page relevance and quality
  • Utilising landing pages for conversions
  • A/B testing on the landing page
  • Tracking and analysing landing page performance in PPC

Module 7: Quality Score and Ad Rank Optimisation

  • Understanding the importance of quality score
  • Improving quality score through relevant landing pages and ad copy
  • Optimising ad rank for better ad positioning

Module 8: Conversion Tracking and Analytics

  • Importance of conversion tracking and analytics in PPC
  • How to use conversion tracking codes
  • Setting up goals and tracking conversions
  • How to Analyse PPC campaign data
  • Optimisation strategies based on analytics insights

Module 9: Display and Remarketing Campaigns

  • Understanding display advertising and remarketing
  • Targeting options for display campaigns
  • How to create engaging display ads
  • Implementing remarketing campaigns for audience targeting

Module 10: Mobile Advertising

  • Importance of mobile advertising
  • How to setup mobile-friendly ad campaigns
  • How to implement mobile-specific ad formats
  • Tracking mobile ad performance
  • optimising mobile ad

Module 11: Campaign Optimisation

  • How to analyse performance metrics of campaigns
  • bid adjustments techniques
  • budget optimization techniques
  • Adapting strategies based on campaign results

Module 12: Advanced PPC Strategies

  • Advanced and tested keyword targeting techniques
  • Set up dynamic search ads and shopping campaigns
  • Integration with other marketing channels/tools
  • Advanced bidding strategies (automated bidding, manual bidding)

Module 13: Performance Measurement and Reporting

  • Creating PPC performance reports
  • Key performance indicators (KPIs) for PPC campaigns
  • Presenting data effectively
  • Analysing and improving campaign performance

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