Email Marketing Course

Email Marketing Course: Propel Your Digital Marketing Success!

Instructor:

Sumit

Categories:

Email Marketing

Reviews

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Welcome to our Email Marketing Training Course. In the digital world, where communication is key to results, harnessing the power of email marketing has become essential for any digital marketer/businessman. Are you ready to learn the secrets of email marketing that drive engagement, conversions, and success?

Our Expert Trainers:

A team of email marketing experts leads this course with 10+ years of experience in digital marketing. They have run successful email campaigns for different types of businesses. They will share their thoughts and expertise during classes to help you succeed.

Why Choose Us?

  • 1. Focus on Practical: Many institutes focus only on the theoretical. But our focus is practicality and ensuring you gain confidence and experience implementing email campaigns.
  • 2. Customization: We understand that every student/businessman has different needs. So, we can modify our training to address your specific industry and marketing objectives.
  • 3. Support: Your learning doesn't end with this training. We also provide support for a time( decided during classes). We will answer your questions and help you overcome the challenges.
  • 4. Tools and Technology: From automation tools to analytics, you will learn how to use them and leverage technology for quick success.

Join our Email Marketing Course Program to begin your journey toward email marketing excellence!

Module 1: Email Marketing Introduction

  • Fundamental details of email marketing
  • The importance of email in businesses
  • Benefits of email marketing
  • Overview of email marketing tools

Module 2: Creating an Email Marketing Plan for Business

  • Understanding overall business objectives and goals
  • Budgeting plan for email marketing
  • Creating a comprehensive email marketing plan

Module 3: Finding and Building Email Lists

  • Creating strategies for emails
  • Finding emails for business
  • Best practices for the email list and maintaining it

Module 4: Creating Effective Email Content

  • Creating attractive subject lines to increase open rates
  • Creating engaging and relevant email body content
  • Designing appealing email templates
  • Adding multimedia elements like- images, videos

Module 5: Email Automation and Campaigns

  • Concept of email automation
  • Creating email campaigns
  • Setting up automated email
  • Personalization techniques to enhance user experience

Module 6: A/B Testing and Campaign Optimization

  • Creating A/B tests for subject lines, content, and template
  • Analysing email campaign insight
  • Campaign optimization strategies for improved performance

Module 7: Email Deliverability and Spamming Control

  • Factors email deliverability
  • Understanding SPF, DKIM, and DMARC for authentication
  • How to avoid spamming emails

Module 8: Strategies of Advanced Email Marketing

  • Targeting and Behavioural segmentation
  • Customization using dynamic content
  • Triggered emails based on user actions
  • Taking benefits of other marketing tools

Module 9: Conversion Optimization

  • Techniques of Conversion rate optimization (CRO) for emails
  • Using call-to-action (CTA) buttons
  • Techniques for increasing click-through and conversion rates

Module 10: Analytics and Reporting

  • How to track and measure email campaign
  • Using Google Analytics for email marketing
  • Generating and creating email marketing reports

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