Are you ready to discover the hidden techniques to make your online advertising more effective? Our PPC (Pay-Per-Click) Course in Noida is outlined in such a way as to equip you with the understanding and expertise required to thrive in the fast-paced field of digital marketing. We also provide a comprehensive training program in SEM (Search Engine Marketing) other than PPC, giving you a thorough knowledge of online advertising techniques.

Why Choose Our PPC/SEM Training In Noida?

• Skilled Trainers: Please take advantage of the knowledgeable industry professionals who infuse their expertise in the classroom. These experts are devoted to providing practical knowledge and concrete guidance to put you together for the difficulties you might encounter regarding PPC and SEM in the real world.
• Extensive Curriculum: We cover all aspects of online advertising, from PPC basics to advanced SEM tactics. Explore keyword research, ad creation, bidding techniques, and performance analysis thoroughly. Get familiar with well-known advertising platforms like Google Ads and Bing Ads.
• Practical Learning: We count on experiential learning. Our courses allow you to utilise your understanding in a genuine advertising environment through practical activities and simulations. This technique strengthens the ideas and develops the skills required for success.
• Industry-Relevant Case Studies: Explore genuine PPC and SEM campaigns to understand how effective digital marketing strategies are implemented. Evaluate case studies from industry leaders to gain vital ideas for your campaign from their successes and failures.
• Certification: After completing the PPC and SEM Training Courses, you will obtain certifications attesting to your proficiency in online advertising. Showcase these qualifications to prospective employers and clients and present yourself as a highly qualified digital marketer.

Who Should Attend?

• Marketing Professionals
• Business Owners
• Entrepreneurs
• Students and Graduates
• Anyone who wants to improve their digital marketing skills

Why PPC and SEM Matter:

In a constantly changing digital market, having a solid online presence is crucial for your business to be successful. PPC and SEM are effective strategies that will help you attract traffic, connect with your target market, and generate valuable results. By gaining proficiency in these techniques, you can design effective campaigns with a strong return on investment.

Ready to Take the Next Step?

Join our Digital Marketing Training Courses in Noida to start your journey toward becoming a skilled digital marketer. Whether you prioritise PPC, SEM, or both, our courses provide an in-depth basis for thriving in online advertising.

Introduction to Digital Marketing:

• Introduction of digital marketing channels
• The role of PPC and SEM in online advertising
• Recent trends in the digital marketing world

PPC Fundamentals:

• Comprehending Pay-Per-Click advertising
• Essential aspects of a PPC campaign
• Pros and cons of PPC

SEM Essentials:

• Differentiating between SEO and SEM
• A synergy of PPC and organic search.
• Effect of SEM on search engine rankings

Keyword Research and Analysis:

• Carrying out effective keyword research for PPC and SEM
• Advanced keyword selection techniques
• Tools for keyword analysis

Ad Copywriting and Design:

• Creating captivating advertisement content for both PPC and SEM
• Guidelines for search and display ads
• A/B testing for ad performance optimisation

Bidding Strategies:

• Being aware of bid management in both PPC and SEM
• Manual vs. automated bidding strategies
• Strategies for adjusting bids

Campaign Setup and Structure:

• Creating successful PPC and SEM campaigns
• organization and segmentation of ad groups
• Channel specific Campaign settings and targeting options

Ad Extensions:

• Introduction of ad extensions in PPC and SEM
• Enforcing sitelink, callout, and other extensions
• Most practical techniques for maximizing ad visibility in both channels

Quality Score and Ad Rank:

• Comprehending Quality Score in PPC and SEM
• Elements affecting Ad Rank for both channels
• Strategies to improve Quality Score

Performance Analysis and Optimization:

• Crucial performance indicators in PPC and SEM
• Examining campaign data across both platforms
• Reporting and optimisation techniques

Conversion Tracking:

• Setup conversion tracking for PPC and SEM
• Examining and evaluating conversion data
• Conversion tracking techniques for various campaign types
• Adapting strategies based on campaign results

Analytics and Reporting:

• Important performance metrics in both PPC and SEM
• Data analysis to enhance campaigns
• Producing informative reports on both channels